Tony Fernandes has vowed to run QPR sensibly, with the new owner insisting that clubs will become tighter with funding as the recession continues to affect football as a whole.
Fernandes completed the takeover of QPR in mid-August, and made some big name signings for the club before deadline day, including Joey Barton and Shaun Wright-Phillips.
And the Malaysian businessman believes that now is the perfect time to buy a football club and make it viable financially.
"It is always good to come in in a recession [and] I believe we are going to have that double-dip. That cleanses out the craziness sometimes," Fernandes told The Independent.
"Football needs to change. The real value of players has become completely inflated. There are clubs out there that if they were in a real business they could not afford. That inflates it for everybody.
"For the sake of football, proper business sense has to be made. If you look at the Premier League, this is a good time to buy [a club]. There is a bit more sensibility coming in."
While Fernandes wants to keep the side in the top-tier, he insisted that QPR would not spiral into debt like so many clubs have before, and instead would be designed to make a profit to keep them alive for the long term.
"This is not a black hole of Calcutta or a trophy asset," he said.
"This has to be run as a business. The first step is to avoid relegation, then we need to sort out the ticket prices, and get reconnected with the fans.
"As we move up the Premier League, there is more money through TV revenue, but it will be important to build a fan base."
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