As part of a fan-led review of football in England, drinking in the stands could soon be allowed again.
Following the news that clubs in the top two divisions in this country would be invited to trial safe standing within stadia for the first time since 1994, The Times have revealed that another law could change.
Indeed, Conservative MP Tracey Crouch is due to publish an independent review of the game and, as a result, there could be a reexamination of how alcohol is consumed during the match day experience.
Currentlly, alcohol is permitted in the concourse, as well as away from seats at half-time, though this could soon be about to change.
Clearly, the idea will be divisive to some, particularly on the back of the fan problems encountered when England played Italy in the Euro 2020 final at Wembley.
Crouch will seemingly push for pilot events allowing alcohol to be consumed at National League and League Two level. If successful, it may be extended nationwide and give clubs another revenue stream following the COVID-19 pandemic.
"Our view on alcohol and football is outdated," she said.
"It's not helped when you see scenes like we did at Wembley. But that's why I would pilot it first. Let's get the data. My view is not some kind of altruistic view that fans should be able to drink at football. It's also about allowing clubs to be able to sustain themselves.
"We can look at things like an independent regulator as part of this process. But football has to take a bit of responsibility for itself and sustain itself better.
"We kettle people into drinking quickly at half-time. And that is the unhealthy aspect of the football fan's relationship with alcohol. They drink a lot in a short space of time. So my recommendation is to pilot this and not have to down a pint at half-time."
While there may be valid concerns as to the problems consuming alcohol in stands, it's not hard to imagine this news going down well with swathes of supporters.