Manchester United's long-term pursuit of Jadon Sancho ended in success over the summer, with the Red Devils able to complete the signing of the 21-year-old from Borussia Dortmund for a fee of £76.5 million.
United manager Ole Gunnar Solskjaer earmarked Sancho as one of his top transfer targets some time ago. Based on his exploits in the Bundesliga across a four-season spell for Dortmund (54 goals and 67 assists in total, per Goal), Solskjaer made no secret of his desire to bring the electric winger to the Theatre of Dreams.
In July, the Norwegian finally got his man. However, since arriving at Old Trafford, Sancho has started just three of United's nine Premier League games - and made a further four top-flight appearances from the bench.
Strangely, Solskjaer seems at a loss as to how to best utilise Sancho.
The England international has yet to play a full 90 minutes in the league for his new club - and has also yet to register a single goal or assist in his seven Premier League outings.
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Those numbers were seized upon by eagle-eyed social media users, who swiftly produced a selection of '007' memes depicting Sancho as James Bond in order to poke fun at his lacklustre record since joining United.
Sky Germany mock Jadon Sancho's Man Utd record with brutal '007' jibe
Such savagery is nothing new in the unforgiving world of social media. However, when an official broadcast partner of the Premier League gets in on the act, we're looking at a whole other level of ruthlessness. As part of their daily transfer update show, Sky Sports Germany decided to mock Sancho's recent woes themselves.
A graphic showing Sancho dressed as the iconic secret agent with the title: 'They call me 007' was put up on the giant screen behind the presenter.
The channel then made doubly sure that the joke wasn't lost on anyone by displaying a caption reading: '0 goals, 0 assists, 7 games' to the watching audience.
Fans react to Sky Germany savaging Jadon Sancho with graphic
Reaction on Twitter to the cheeky jibe was mixed. Some saw the funny side of the graphic, while others demanded better from Sky Germany. Here is a selection of the comments.
Just a few short months ago, Sancho was one of the top stars in the Bundesliga - and likely would have avoided such harsh treatment if he was still plying his trade in the German top-flight.
Granted, Sancho's form at United has been underwhelming, but then so have many of the team's overall performances so far this term.
The 2019 Kopa Trophy runner-up still has plenty of time to turn things around for himself at Old Trafford.
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