Udinese will demand at least £20million for the sale of Gabriel Torje - who has emerged as a January target for Arsenal and Chelsea according to talkSPORT.
The 22-year-old winger, who has been dubbed the 'Romanian Messi', has earned rave reviews for a string of scintillating performances in Serie A, causing him to be coveted by a host of top European clubs.
Gunners boss Arsene Wenger is a known admirer of Torje, as he continues his search for players to strengthen Arsenal's midfield department in the New Year, but a move to the Emirates Stadium looks increasingly unlikely with the player's ever-increasing valuation.
Meanwhile, Blues boss Andre Villas-Boas has also been credited with an interest in the midfielder, and with Chelsea more forthcoming with their cash, Stamford Bridge has emerged as a more likely destination.
Torje only signed for Udinese last summer, as a direct replacement for Barcelona-bound Alexis Sanchez, but he has since impressed with his ability to play on both flanks.
With 15 caps for Romania, the exciting prospect would be regarded as a good signing for either Chelsea or Arsenal, but the fact Torje is less than 12 months into a five-year deal could prove difficult to overcome.
However, according to sources in Italy interest from the Barclays Premier League is concrete, and Torje could make the move to England as soon as the transfer window reopens on January 1.