Liverpool face competition from Villarreal in the race to sign coveted striker Jackson Martinez.
The 25-year-old Colombian international is well aware of interest in his services, and The Daily Mail reported at the start of the month that the Reds had opened talks with Jaguares over a potential £8.5 million move.
However, a string of clubs across Europe have taken an interest in the former Medellin hitman, and agent Giovanni Fiore confirmed in an interview with TMW that Villarreal had shown 'concrete' interest in the player.
"He's wanted by half of Europe. It's true. He's a major player, but the most concrete case is from Spain. Villarreal want him, we'll see how talks go in the coming days," said Fiore.
"What is certain is that there are many suitors."
Despite Kenny Dalglish claiming January would be a quiet month for the first team on Merseyside, speculation has continued to circle around the club, with a plethora of players linked with a move to Anfield in the coming days.
A host of forwards have been placed on the Reds' radar, given the ban currently being served by Luis Suarez and a lack of form for £35 million striker Andy Carrol. Martinez is one of those forwards, but 'King Kenny' now faces strong competition to bring the 10-cap international to England.