Chief executive David McNally has defended Norwich's decision to introduce a new home kit next season after the club announced a three-year extension of their main sponsorship deal with insurance giants Aviva through to July 2016.
The Canaries have all but secured top-flight status again for 2012/2013, sitting in 11th place on 43 points, some 14 clear of the drop zone, and McNally believes the Norfolk club have to maximise all of their potential revenue streams if they are to become an established member of England's footballing elite.
"When I joined the football club the supporters said to me, 'We are a big football club'. Let me tell you, big football clubs change their kit every year. If we are a big football club then we have to act like a big football club," said McNally, who held similar posts at both Celtic and Fulham.
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