World Cup Russia 2018


Manchester United owners buy out £40m deal

Published 1 Comments

Football News

Manchester United have made the surprise move to buy back the sponsorship rights for their training kit from German logistics company DHL in the hope of securing a more lucrative deal.

DHL had agreed a deal of around £40 million in late 2011 to brand Manchester United's training wear - an agreement that was the first of its kind in the Premier League.

A four-year deal was signed between the two parties but, Manchester United have confirmed, this will now end in June of 2013 rather than in 2015.

The theory behind the buyout is that Manchester United are expecting to find a more profitable deal for their line of training clothes following the record contract recently signed with General Motors to sponsor matchday shirts.

The club said in a statement: "The significantly increased value of agreements concluded since entering into this agreement, such as our recent $559 million world record shirt sponsorship with General Motors, leads us to believe that there should be strategic opportunities to further optimise the value of these rights."

General Motors will replace AON on Manchester United's shirts in 2014, with the Chevrolet brand to emblazon the Old Trafford's club kit for seven years.

Manchester United are also reportedly on the verge of agreeing a new contract with kit manufacturer Nike in the region of £1 billion.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE:

Premier League
Manchester United

Article Comments

Read more

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author


This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again