Football clubs are like sharks, they have to keep moving forward or they die.
Liverpool stand at a crossroads, as do their American owners, Fenway Sports Group. Do they content themselves with mid-table mediocrity in the short-term in the hope that FFP will be enforced, or do they rip up the rulebook and do things their own way? The 'Liverpool Way'.
In Liverpool's heyday, the 'Liverpool Way' was revered around the world, something clubs aspired to. Now however, it is ridiculed as belonging to a past age.
Under the stewardship of David Moores and Rick Parry, the 'Liverpool Way' was foolishly followed, the best example being after the Champions League final in 2005 after Steven Gerrard single-handedly dragged the team kicking and screaming back into the game and ultimately to winning the trophy on penalties.
Steven told the assembled media after years of speculation of whether he would move to Chelsea, "How can I leave after that?"
In Parry's mind, that was that. He'd given his word, Steven understood the 'Liverpool Way' and off he went on holiday to Barbados, when in reality he should have dropped a contract on his knee on the flight back from Istanbul and got it done there and then.
Steven waited, and waited, for the contract he'd been promised and finally forced the clubs hand by handing in a transfer request, at which the club finally offered a contact and Steven immediately signed it.
After Moores and Parry came Hicks and Gillett, two men who were at the complete other end of the spectrum to the 'Liverpool Way', a pair of cowboys only interested in making a quick buck, for four years they owned Liverpool and took the 'Liverpool Way' into Stanley Park, took out their pistols and shot it in the head, twice. Then they carried on as if everything was fine.
Finally they were forced out by a mixture of The British Legal System, RBS and Liverpool fans. Hicks and Gillett were replaced by another set of Americans - FSG.
However these were meant to be the good guys. These lads would lead Liverpool back to the promised land and do things the 'Liverpool Way'. However some of their actions have encompassed all that is against the 'Liverpool Way'.
From summoning Kenny Dalglish, the man who left his cruise holiday to manage the club, who led the club through the most traumatic period of its history after Hillsborough and who represented Liverpool with dignity and class, to sacking the Liverpool legend despite leading them to two cup finals, winning one and being an inch away from potentially winning another.
A fly on the wall series following Brendan Rodgers and finding out what it is to be Liverpool was further evidence that these owners were going to run the club on their terms.
In reality, all this achieved was to alienate part of the fanbase and to present to the media an image of Rodgers as David Brent from The Office.
So what is the 'Liverpool Way'? It's about winning trophies, the fans demand it. How those trophies come about is irrelevant, as long as they’re in that trophy cabinet, we don’t care.
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