With a total of 16 goals in all competitions this season, Javier Hernandez is still struggling to cement a starting spot in the Manchester United starting XI.
With the arrival of Dutch marksman Robin van Persie, the Mexican striker has seen limited first team action this season despite his continued contribution to the team.
Hernandez is well known for his lighting fast pace and his ability to react to situations inside the penalty area. His finishing has sometimes come under criticism but given his goal tally it is safe to say that this man takes his chances well. Why then isn't he starting more regularly for United?
The most obvious answer would be United's top scorer Van Persie. Leading the club score sheet with 23 goals, his arrival has had an instant impact on United as they look to secure their 20th EPL title.
Wayne Rooney has somewhat been more of a creative force for United, carving out chances for fellow team mates and occasionally hitting the back of the net himself. With 16 goals this season, he is on par with the Hernandez in terms of goal scoring exploits.
Danny Welbeck has featured consistently and in high profile matches this season as well for United but has only two goals to show for his game time. Some might argue that goal scoring may not be his best quality as compared to the hard work, determination and work rate that embodies the Salford born lad which begs the question - should Hernandez be seeing more time upfront as a striker compared to Welbeck?
Welbeck's talents seem better off utilised on the wings as compared to a central striking role. United may very well play Hernandez and van Persie upfront with Rooney just behind them to devastating effect, but the manager has overlooked his ability time and again.
Given his quality, "Chicharito" may very well become delusional with life at Old Trafford if he is not given a regular starting berth at United and there are no lack of suitors for the Mexican as clubs in Italy and Spain lie in wait at the slightest hint of his exit.
Losing the next baby faced assassin may prove costly to United.
When taking into account his age and potential, Javier Hernandez can and should be a key figure at the Theatre of Dreams in the years to come if United are looking to build a squad with the right mix of youth, experience and overall quality.
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