An online petition against the new Everton badge has been signed by over 20,000 fans.
The new design does not include the club's motto - Nil Satis, Nisi Optimum - while two wreaths have been removed.
The word 'Everton' is now included, along with an updated version of the famous ‘Everton Tower'.
The design, which is the Merseyside team's 10th version, has been criticised on the petition, with the site calling it "an embarassment".
The club website states that the badge is a "new, more modern, cleaner and dynamic design" but fans have criticised the removal of the motto.
The Latin phrase, which translates as "nothing but the best is good enough" has been on the club's crest since 1938, although it did not appear on the kit for another 40 years.
The saying was removed just four years later but returned in 1991 where it has been ever since.
Jerome Payne said: "This 'badge' is ridiculous, clownish, not fitting a club of Everton's rich history and stature," as his reason for signing the petition while Stuart Matson said: "I was torn between despair and anger when I discovered this cartoonish reincarnation of our precious emblem."
The first items of merchandise using the new design went on sale on Sunday.
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