The hype surrounding Christian Benteke this season has been immense, leading to him being one of the hottest properties on the transfer market this summer.
And why not? At just 22 years of age, he has taken the Premier League by storm, keeping Aston Villa up, virtually single-handedly, scoring 19 goals in his first full season.
These account for just over 40% of Villa's entire goalscoring outlay: an undoubtedly incredible achievement.
This has led to the Villains placing a £40m price tag on his head, in order to ward off Tottenham Hotspur and Atletico Madrid, according to the Daily Mirror.
However, that was merely in one season. There are many notable one-season wonders who fail to reproduce that form in following years.
Andy Carroll is a case in point. He dominated the Championship in the 2009/10 season, and then managed to score 11 goals in 19 games for Newcastle upon their return to the Premier League. He was high on several team's wish-lists until Liverpool stumped up the massive fee of £35m, which shocked the footballing world.
He will now go down in Liverpool history as one of their most expensive failures after managing a dismal 11 goals in all of his 58 appearances. Put this down to the pressure of the price-tag; Carroll's lack of real quality or any other explanation but the fact remains: he was not worth £35m.
Nowadays, prices such as those mentioned are floated around constantly.
Benteke does look like a quality player. He is a big man, with good feet and who has the blessed ability to find the net - and often.
The difference between Benteke and other strikers is that he has all the attributes that a real targetman should have. Players like Carroll and Peter Crouch have relatively little technical ability or pace, but compensate for this by being superb in the air.
Then there are the smaller strikers such as Jermain Defoe and Javier Hernandez, who are not the best aerially but with their strengths lying in goal-poaching and beating their opponents with pace.
When a striker has all-round quality ability like Radamel Falcao or Robin Van Persie, then you know you may have a world-class player on your hands.
However, Benteke is not worth £40m. Even with the inflationary market prices, currently, that fee would be extortionate.
I take into account the fact that he, as a player, has massive promise, but potential is always a gamble for any club, as it does not always pay off.
Considering the fact that Falcao was sold last week to big-spending Monaco for £50m, it is incomprehensible that Benteke could be sold for anywhere near that much.
Taking into account all of the factors, if Aston Villa were to receive an offer of £20-25m, they should take it, as they will still be making a massive profit and will be able to really add to their squad which they need desperately.
I hope Benteke is not a one-season wonder as he has really impressed me this season, but history has seen its fair share so any possible suitors willing to pay £40m to secure his services should think long and hard before doing so.
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