Bolton’s QuickQuid deal shows football's lack of morality


In a story that Bolton presumably wanted to keep quiet, QuickQuid were to be the kit sponsors - both training and matchday - for Bolton between the start of this season and the end of the 2014/15 season.

In case you don't know, QuickQuid offer quick "payday" loans in order to help you with outstanding payments, and then charge you 1734% APR, often forcing people into extreme measures to pay back the drastically increasing amount owed.

Immediately, this leaked - as it would do with such a high profile sponsorship - and a petition was started by Bolton supporters to prevent this happening. It drew such a negative reaction and amassed so many signatures that Bolton pulled this, and will instead be sponsored by FibrLec.

Unfortunately, Bolton had reached a stage where it didn't matter how moral the company was, just so long as the money was good - and in this instance it was reported to be worth £500,000.

What is frightening about this is that it is not the most immoral thing we have seen in football recently.

We have had countless cases of racism - Terry and Suarez are names that spring to mind on this subject - and UEFA President Michel Platini has spoken out against player's walking off the pitch to protest racist abuse.

There is also an uncomfortable plethora of death threats circling around football, with players and staff members of Stockport, Sunderland and Celtic having been confirmed as receiving the letters.

There is even corruption within Europe's - arguably the world's - most prestigious club tournament, the Champion's League, with talks of several games being fixed to appease global betting syndicates.

What has happened to football, when this can occur right under our noses and right in front of our eyes, and we can tolerate it? If supporters care enough to engage in some of the immoral acts, surely some must care enough to act against this.

Except now we have reached a stage where the immorality has become part and parcel of the modern game. Where we defend racists and threaten death upon people who are working to make us happy.

And the worst part of this is that this atrocious behaviour is so ingrained in the culture of football that it would be nigh on impossible to remove it.

Not that anyone with the power to do so would have the spine to try.

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