Lawyers working for former college athletes in cases against the NCAA have filed a lawsuit for at-least $5million against a company that sell photos of college players online.
The lawyers state that Professional Photo Store Fronts and Printroom.com, owned by a company called Brand Affinity Technologies (BAT), sell these pictures without permission of the athletes and in violation of an NCAA rule.
School have the right to use photographs in promotion games but the case depends on whether selling the image is allowed.
An NCAA rule 12.5.2 prevents the athletes from allowing their 'name or picture to advertise, recommend or promote directly the sale or use of a commercial product of any kind.' It also states that if an athlete discovers about a sale involving their name or picture that the athlete or the school must do what they can to stop it.
The suit, which is being brought by former UTEP defensive lineman Yahchaaroah Lightbourne, says former student athletes are owed more than $5million.
This case isn't the only one that involves former college athletes at the moment. A class action lawsuit brought by former athletes against Electronic Arts for using their images in its video games is currently in court in New Jersey.
Also, another class action lawsuit brought by former UCLA basketball star Ed O'Bannon is looking to have EA, marketing company Collegiate Licensing and the NCAA award the group money they believe is owed to them for misappropriating their rights.
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