Arsenal and Chelsea have been long-term admirers of Stevan Jovetic, who enjoyed an impressive season with Fiorentina last term.
But it seems now that Real Madrid are favourites to sign the 23-year-old, according to the Daily Star.
Arsenal had previously been in the lead to sign him, with reports suggesting they were particularly interested in signing the Montenegro star for some time, but the steep asking price seemed to end their chances of securing his signature.
Arsene Wenger decided he would be better off spending elsewhere, and turned his attention to Real Madrid striker Gonzalo Higuain. It's likely that Wenger has a plan, and couldn't afford to spend that amount on Jovetic, when he needs to bring in other recruits of a high quality too.
Meanwhile, Jose Mourinho has turned his attention to Napoli star Edinson Cavani - someone older, and with more experience. A player already at his peak rather than someone who is still developing.
With Real Madrid now in the driving seat to sign Jovetic, the only thing holding them back is Luis Suarez.
Newly-appointed Real Madrid manager Carlo Ancelotti is keen on the Uruguay international, but is uncertain of how likely a transfer is of being done.
He is still very interested in signing the unsettled Liverpool striker, but at twice the price of Jovetic, and an older, more controversial character.
Would the Fiorentina man be a better option?
One thing is certain: Real Madrid will bring in a world-class striker in the not-too-distant future. But which one it will be, remains to be seen.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: https://bit.ly/12evFlH
DISCLAIMER: This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.