Chelsea's latest, and most coveted, transfer target has been the subject of much speculation this summer.
Napoli star Edinson Cavani is one of the world's most in-demand strikers - but is he worth £50m?
For Chelsea owner Roman Abramovich, his trepidation at splashing out another £50m on a striker can be thoroughly understood. Not once, but twice have big money strikers come back to bite him on the behind and whilst one was shifted on quickly, the other still lingers, earning a reported £175,000 a week.
Wages in the modern game are spiralling into the heavens and whilst that is exceptional for the player, it can be hard for the team. Without implying any foul play, or instigating subjective journalism, when players who don't quite make the cut are offered such vast sums and a contract of four/five years, it can only be perceived as good business on their part to play out the rest of their time, regardless of squad position.
The negatives, however, can bare heavily on the club's finances.
Of course, to attract the top talent, one must splash out, and in most cases the benefits are felt by all.
Eden Hazard, one of Chelsea's brightest prospects, is reported to earn in the region of £185,000 a week. However, for such a big club, and for such an exciting talent, the wages match the man, and the man makes the manager happy.
The question is: have we seen enough of Cavani from him to warrant the £300,000 a week salary he is reported to be wanting?
There is no doubt that his numbers for Napoli last season would put the big clubs on alert, having scored 29 goals in 34 Serie A appearances - it would be difficult to argue a case against him.
And, there is of course, his size and stature. As if chiseled by the Gods of Greek mythology themselves, he stands as a daunting opponent and one that looks physical enough for the Premier League (if that is to be his destination).
He is tested in the Champions League and he coming to his peak age as a striker, so what is stopping Abramovich from going that extra few million to secure his signature?
It is true that his release clause is reported to expire on August 10 and there have been a few heated words from Napoli's President Aurelio Di Laurentiis regarding the matter; the flamboyant character is also insisting that the Uruguayan will not be leaving for anything less than £53m, which would break the record set by Chelsea in the Premier League when they signed Fernando Torres.
The difference between the two is vast; whilst Torres did not look to be enjoying his football in his last season for Liverpool (a theme that carried on throughout his Chelsea career), Napoli's golden boy looks to be setting the world alight.
Although his goal-tally in the Confederations Cup has not lived up to the hype of his name, he can be forgiven because of the awkwardness of the Uruguay team as a whole. Having been knocked out in the final minutes by the Brazilians, Cavani looked a worthy player. His willingness to track back and defend was epitomised by a fine sliding tackle in his own area on an impending Brazilian attacker, and he scored the only goal for Uruguay with admirable tenacity and clinical finishing.
Whilst his goal-tally is, as it stands, significantly lesser than Torres', I'm sure Cavani would benefit more from having the likes of Andres Iniesta and Xavi behind him.
Cavani stated a couple of days ago, that he is 'not worth €63m', so it is questionable whether he would demand £300,000 a week. Whether or not it is true, Cavani would make a fine addition to any front-line, and with players coming and going, there are a few in need of his services.
In today's climate, it is conceivable that his supposed demands could be met, as well as those of Di Laurentiis and only time will tell whether he is worth the top dollar - but as it stands, Cavani, if affordable, is not a talent you'd want to miss, or a man you'd want wearing your opponents jersey.
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