Sevilla appear to have moved within touching distance of replacing Alvaro Negredo with Paris Saint-Germain striker Kevin Gameiro, according to L'Equipe.
The French striker had left PSG's pre-season training camp in Sweden in order to travel to Seville to complete his move later this evening.
Gameiro has only been with PSG since June 2011 when he made the move from Lorient to the cash rich Parisian club.
However he has found first-team opportunities somewhat limited over the course of the last 12 months due to the arrival of Zlatan Ibrahimovic and Ezequiel Lavezzi last summer.
Gameiro was long linked with Arsenal whilst at Lorient with many expecting Arsene Wenger to continue the club's recent tradition of bringing French strikers into the club following the success of Thierry Henry, Sylvain Wiltord and in the short-term Nicolas Anelka.
Gameiro, however, never made the move to England and chose PSG as his preferred option and had a reasonable debut year with the Parisians in front of goal, netting eleven Ligue 1 goals.
However with the Qatari owners looking to make strides in the Champions League, Gameiro was never going to remain first choice and only managed 25 league appearances in the 2012-2013 campaign in comparison to the 34 the previous season.
Having already secured the signature of Edinson Cavani from Napoli and with Laurent Blanc confirming he expects Zlatan Ibrahimovic to stay with the club - then there is no doubt that the right time to move for Gameiro is this summer.
The player was unlikely to get significant game time this season with the excess of talented forwards PSG have at their disposal, and with it being a World Cup year, Gameiro owed it to himself to move clubs in order to get regular first-team football and in turn impress the new national manager Didier Deschamps ahead of next summer's showpiece tournament in Brazil.
Tottenham Hotspur who have been looking for a striker for the majority of the summer transfer window after being priced out of the running for Internacional striker Leandro Damiao, who looks increasingly likely to be forced to stay.
Liverpool were thrown into the bullring by the media as the discussion surrounding the future of Luis Suarez remained hanging like a rain cloud of Brendan Rodgers' pre-season plans, however it is the residents of the Sanchez Pizjuán stadium, Sevilla, who look to have won the race to sign Gameiro.
The Andalusian side have had what can only be described as a tumultuous summer thus far with arguably their two best players.
Jesus Navas and Negredo have been sold to Manchester City for a combined fee of around £35million and with discussions regarding the future of midfield powerhouse Geoffrey Kondogbia still ongoing - it was important that Sevilla reinvested some of the income into their squad both to replace quality and appease anxious supporters.
Sevilla have already completed deals for Carlos Bacca and Raul Rusescu who are both centre forwards respectively but the quality lost with the departure of Negredo needed to be fully replaced and there is no better player available that Kevin Gameiro to do that.
Gameiro in terms of technical ability is very similar to Negredo in that he can hold the ball up and bring teammates into play but is also blessed with the ability to be competent with the ball at his feet with his pace playing a sizeable part in his success with Lorient.
Gameiro because of these attributes is sometimes deposited in a wide area which could see him as well as replace the goals of Negredo also replace the creativity and speed of Navas.
The fee agreed for Gameiro is believed to be around £8.5million which for a player of Gameiro's quality and experience is very very good business on the part of Sevilla, of course Paris Saint Germain aren't at all in need of the money and would rather just see Gameiro rubbed off the squad list.
Gameiro will undoubtedly believe he has a chance of making next summer's French World Cup squad with the relative lack of competition in that area with only Karim Benzema as someone you would consider as ahead of Gameiro in the pecking order despite Olivier Giroud's positive debut season at Arsenal.
Gameiro, in the 25 league appearances made last season managed to register eight goals which is something he will certainly have to improve upon with Sevilla.
However given more consistent game time and with the service of Diego Perotti, Ivan Rakitic and Marko Marin around him there is every chance this is possible.
L'Equipe is suggesting that Gameiro will fly out to Seville late this evening in order to hold talks with the club before having a medical and signing his contract tomorrow.
With this all set to be going ahead there is little I can see that will stop this transfer going through.
There are reportedly no plans at either Tottenham or Liverpool to attempt to hijack this deal at the eleventh hour.
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