Arsenal manager Arsene Wenger attributed in a recent interview in Japan the club's financial difficulties as a reason for not targeting big signings and as a consequence being unable to hold on their star names.
Under his guidance, the club has focused on bringing in highly talented youth players and turning them into stars. Though it did bring success in the early stages, he admitted that the policy has ultimately resulted in the club losing its star players in recent times.
"The egos are big but you must know that a person, no matter how big a star he is, is ready to listen to you if it meets his needs," he explained to reporters.
"Unfortunately in management you cannot cheat for a long time. When you are in a squad of 30 people, the players detect at a huge speed the weakness in your personality. If they think you are the man who can help them, they will respect you.
"The next step for them is deciding whether they are in a squad who can help them to be successful. We had that problem when we were under financially-restricted conditions.
"At Arsenal we have fought against the policy of only buying stars. For some players, we didn't have enough stars to be successful as quickly as they wanted to be."
The Gunners have failed to lift a trophy since 2005 due to the lack of stellar names and players have decided to leave the club in search of silverware in the last few years. The likes of Robin van Persie, Cesc Fabregas, Samir Nasri, Ashley Cole, Gael Clichy are all Arsenal products who have gone on to achieve success after leaving the north-London club.
Wenger also revealed what he looks for when he is scouting a youth player, with the main focus being on the player's attitude and his will to succeed at the highest level.
"One of our strengths is young people know we will give them a chance. We try to look all over the world to find players who have the talent and desire," he continued.
"But what we look for is their motivation to be successful. You also need consistency in your motivation and that is what we try to test in players as well.
"For me that is a very underrated quality. It means they are determined and they are ready to hurt themselves to be successful, and that's the type we are looking for - the people that are very demanding with themselves, and each other for a long time."
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