Manchester United - even those who have no passion for football whatsoever would recognise the name of one of the most distinguished clubs in the history of the game. It is synonymous with glamour, trophies and success.
Yet recently, the modern stars of world football appear to be spurning the chance to play for United. For example, Thiago Alacantra, the young Spanish midfielder who was earmarked as a potential successor to Paul Scholes, with a knack for being in the right place and a wonderful set of distribution skills.
However, despite the obvious interest, he opted to be reunited with Pep Guardiola at Bayern Munich; a team with so much strength in depth already, it is somewhat hard to see Thiago getting the necessary game time to develop his game.
Lets take a look at another case; Cesc Fabregas. Manchester United have already failed twice in bids to lure him away from Barcelona, and, at the time of writing, are considering a £40m bid to acquire his services. It remains to be seen whether or not this will be enough to finally tempt Fabregas into returning to England, but its hard to envisage Fabregas leaving Camp Nou.
Why? Purely because of who is now in charge of Manchester United.
David Moyes is by no means a poor manager, having managed respectable finishes on an extremely limited budget with Everton on a consistent basis. He also seems to be a likeable character, one who would get on well with the players on a personal level, as opposed to purely a professional level. However, he lacks charisma and proven pedigree.
Compare Moyes with Jose Mourinho; the latter has won the league title in four different countries, three of which came in the first season, and has an undeniable reputation for getting the most out of all his players.
Mourinho is in my opinion the main reason that Chelsea are in the running for Wayne Rooney. Moyes on the other hand, has missed out on several top targets this summer, and it's because he lacks that X factor which Mourinho possesses.
There is no doubt that Manchester United still have the ability to nurture young players through their youth systems, with midfielder-cum-striker Jesse Lingard standing out during pre-season.
Yet if you were to ask yourself when was the last time Manchester United made a valuable big-name signing, with the exception of Robin van Persie, you'd be hard pressed to think of one.
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