For yet another transfer window, Arsene Wenger remains reluctant to splash the cash on quality signings, having recently said that Arsenal are holding their pursuit for Luis Suarez on standby.
Arsenal have always been known as a club that don't spend big, their club signing record coming in the form of Russian playmaker Andrey Arshavin for a fee in the region of £15 million.
However, they have also appeared as a financially secure club, making more money from the transfer window than they have spent.
Yet, could this have been the reason for their failure to secure major silverware for the past eight years?
In this transfer window we have seen Arsene Wenger make a £40million bid for a proven striker of a high quality, Liverpool's Luis Suarez.
This is somewhat out of the ordinary, given Arsene Wenger's fierce policy of attracting young talent to the club at a low cost, and nourishing their talent to make them star players.
Yet again, his attempts to retain these players at the club have been unsuccessful, players such as Cesc Fabregas, Robin van Persie and Samir Nasri examples of young Arsenal talent, all having left the club in their prime.
But Wenger has chosen once again to be extremely financially alert, despite having sufficient money to spend. Napoli beat Arsenal to the signing of former Real Madrid striker Gonzalo Higuain for this very reason.
Should Arsene Wenger choose to continue his chase of Luis Suarez and try to attract other big signings, he will need to break out all the stops to ensure that they are Arsenal players by the end of the transfer window.
This means putting the financial power the club has to use.
If this isn't the case, Arsenal will have to prepare for yet another trophy-less season and have the added risk of losing more players in the coming transfer windows.
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