The Serie A season is finally getting underway and the season ahead looks to be one of the most exciting in several years.
Not only are Juventus likely to face a tougher challenge than last campaign - where they won the title by a comfortable nine points - but there are also many fresh and exciting talents in the league, despite the now annual and expected big-name departures like those of Edinson Cavani and Marquinhos.
Here we look five of the players worth watching this coming campaign.
1. Carlos Tevez, Juventus
The former Premier League hero and villain has finally made the move away from Manchester and joined Juventus for a fee of around €12 million.
No Juve striker has scored more than 12 goals since 2008 and Tevez could be the one to deliver a tally that goes much further into double figures. Having scored more than a goal every two games with 58 in his 107 Manchester City appearances, Tevez is a proven goal machine and at 29-years-old is not as far past his prime as some might think.
The Argentine netted on his competitive debut - a 4-0 win over Lazio in the Supercoppa - and he looked to link up well with his strike partner Mirko Vucinic. Tevez is certainly one to enjoy this Serie A season.
2. Mario Balotelli, AC Milan
If you thought Carlos Tevez's arrival would see him get the majority of the off-the-field media coverage then you'd be mistaken. The Serie A limelight still belongs to one man: Mario Balotelli.
The young Italian joined the Milan side in the January transfer window this year and immediately thrived, scoring 12 goals in his 13 matches as he helped Milan qualify for the Champions League play-off round where they play PSV of Holland.
Balotelli seems to have calmed down now that he's back in Italy - and I speak in relative terms here - and his most controversial incident since moving back home was his claim that he'd walk off the pitch if again racially abused. That is certainly an understandable comment and not really too controversial in my view, yet he has since been told he cannot walk off and has agreed not to.
So between Balotelli's responses to Italian football's serious racism problems, his off-the-field antics and, let's not forget, his goals on the pitch, there will be plenty in store from Balotelli to keep us entertained this coming season.
3. Paul Pogba, Juventus
One of the key players in Juventus' title winning campaign was Paul Pogba - the player that Sir Alex Ferguson let slip away.
The Frenchman spent three years in Manchester United's youth team and made only three appearances at a senior level. His contract eventually ran out and Juventus were there to claim him.
As a 19-year-old, he made his first appearance against Chievo and scored his first goal in October in a win over Napoli - the team Juve would beat to the title - and went on to make a total of 27 appearances in the season.
Pogba is now one of the most exciting young box-to-box midfielders in Europe and will look to earn a place in France's World Cup squad after leading the Under 20s side to World Cup glory earlier this summer. A good season with the Italian champions will certainly see France coach Didier Deschamps think about taking him to Brazil.
4. Mario Gomez, Fiorentina
There is now another 'Super Mario' in the Italian top flight and that is Mario Gomez of Germany who joined Fiorentina for €14 million from Bayern Munich - a price that now looks like a steal after a summer of rapid transfer market inflation.
After missing out on third place and Champions League football last year, fans at Fiorentina now fully expect to return to Europe's top competition with the help of the Champions League winner.
When Giuseppe Rossi is again fully fit, Fiorentina will have one of the most exciting striking partnerships in the country.
Gomez netted 75 times in his 115 Bayern appearances and has earned a bit of a reputation as a 'poacher'. Poachers like Gomez, however, win games and win medals, which is exactly what Fiorentina fans expect. In Gomez they have a man who should be able to succeed Cavani as top Serie A goalscorer.
5. Stephan El Shaarawy, AC Milan
Although this man faded in the second half of the season, he initially had one of the best first halves to a season you could ever imagine for a 20-year-old. With 14 goals in that first half of the campaign, he was the league's top scorer.
After Mario Balotelli's arrival in January, however, and he finished the season with 18 goals to his name. His prolific first half had, though, helped his side qualify for the Champions League as much as Balotelli's good second half had.
This season, with another year of experience under his belt, expect El Shaarawy to find his form again. With his pace on the wing and his fine finishing he can be one of the most dangerous players in the league. It's not too often these days that you see someone with the confidence to dribble past defenders, but this man is one of the few willing to try.
He was a joy to watch last year and should be again, hopefully the whole way through this time around.
Worthy of a quick mention
Other players not on the list that should still have impressive seasons worth looking out for include Aturo Vidal in the Juventus midfield, Gonzalo Higuaín - Cavani's replacement at Napol - and Roma's new Dutch signing Kevin Strootman.
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