Crystal Palace chairman Steve Parish believes players that take a dive should be shown a red card.
In the wake of the latest diving controversy to hit the Premier League, when Ashley Young was booked for simulation during United's 2-0 win over Palace at Old Trafford on Saturday, Parish feels that stronger punishments should be introduced.
In an e-mail to BBC Radio Five Live, Parish said: "If preventing a goal-scoring opportunity is a straight red then trying to create one by cheating should be a straight red also.
"Young has a yellow card and three points and we have no points and one less player to pick from for the next game."
He added: "Might have cost us a point that might keep us up. Need to get some momentum behind a straight red for a dive."
The incident, which occurred during the first half, saw Young attempt to fool referee Jon Moss into awarding United a penalty after he kicked his leg into that of Kagisho Dikgacoi and flung himself to the floor.
The Red Devils were in fact given a spot-kick towards the end of the first 45 minutes, with Dikgacoi receiving his marching orders in the process and Parish feels that part of the reason for that was Young's actions earlier in the half.
"Ashley Young's dive and the appeal before put pressure on the ref to give a subsequent penalty that was certainly outside the area and probably wasn't even a foul, " the 41-year old said.
"The only player that was honest was Dikgacoi and he's sent off and banned for the next match."
It was the second time since 2009 that Young has been booked for diving.
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