Arsene Wenger has challenged his Arsenal squad to continue their winning streak with an 11th straight victory against West Brom on Saturday.
Arsenal have been largely impressive following a disappointing opening home defeat to Aston Villa.
10 outright wins and one penalty shoot-out victory against West Brom has seen Arsenal emerge victorious from every game since with the Gunners topping both the Premier League and their tough Champions League group in the process.
This weekend sees them return to the Hawthorns to play the only side that has held them to a draw over 90 minutes - West Brom.
Not only this, but Steve Clarke's men go in to the game on the back of a stunning 2-1 at Old Trafford.
The tie represents a challenge for Arsenal but Wenger sees no reason why his team can not emerge victorious for the 11th straight time.
"When the team has confidence they go into the game with a positive feeling and a positive attitude. The more you build that confidence up with the results, the more you go into the next game thinking 'let's just do it to win the game'," Wenger said on Arsenal Player.
"What is positive is that the team plays better when the environment is positive.
"We played in a sceptical environment last year and that does not create a great level of confidence. What has changed recently for sure is that our environment is positive, our fans believe in us again.
"That of course is very important if we want to be successful, if you feel your fans believe in you and they think that you are good. I have said many times that I feel it is important for the team to feel that the fans stand behind the team.
"On my side, my job I see the other way - it is not for the fans to make me happy, it is my job to make the fans happy. I feel I do that if they stand behind the team, because that gives you the feeling that they have done something right."
Despite sitting top of the table two points clear of closest rivals Liverpool, Wenger also reiterated the claims he made earlier this week that tipping Arsenal for the title was "absolutely ridiculous".
"What is important is to put that all into perspective and you know that it's the hype around the game," he continued.
"It is positive because it shows the huge interest, but as well people tend to judge the moment as the definitive situation - however, it is just a photo of the situation, of the moment you talk.
"We want of course to win trophies, but that is all (still) to do. The only way we have a chance to do it is to try to focus on the way we play."
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