Leicester Tigers director of rugby Richard Cockerill has revealed that he turned down other offers before singing a new long-term contract with the club.
The 42-year-old was strongly linked with French club Clermont, after their head coach Vern Cotter, was confirmed to become Scotland head coach in June 2014.
But Cockerill says his family was the main reason for his stay, and that money doesn't play a part in where he goes.
He told BBC Radio Leicester: "There has been interest from other places.
"But for me it's about security for myself and my family.
"I talk about loyalty the whole time to players and other coaches and staff here. It's all right for me to preach that but it's important that I practice that as well.
"It's not always about finances. It's about where you are happy, it's about what you are as a person and all those things and the emotional attachment to what you do."
Cockerill played for the Tigers for 10 years between 1992-2002, and has been part of the coaching staff since 2005.
He was confirmed as head coach in 2009, and has led the club to five Premiership finals, including three titles, as well as leading them to a Heineken Cup final.
Leicester also won the LV Cup in 2012.
Earlier this week it was announced that Cockerill had extended his stay at Welford road for another five years, and he says he is delighted to stay on.
"The club have been very supportive," he said. "They were comfortable with what I was doing and I am happy to stay.
"I am grateful for their support. That stability is great because it keeps everybody on an even keel.
Leicester currently sit third in the Aviva Premiership table after five games - with three wins, one draw and one defeat.
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