Excitement, anticipation and a flurry of shirt sales - nothing whets the appetite like a big-name player arriving in the Premier League.
Yet for every Mesut Ozil there's an Andrei Arshavin, for every Ruud van Nistlerooy a Juan Sebastian Veron.
Be it an established star who has won the lot, or a pricey prospect set to take the world by storm, the Premier League has seen it's fair share of big-name flops.
Here, GMS counts down five of the biggest dissapointments to grace the English game.
Feel free to comment with your alternative top fives below.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms