Romelu Lukaku has joined the anti-racism group Kick It Out as one of their high-profile ambassadors.
The striker has taken on his ambassadorial role after the initiative launched their new 'Next 20' campaign to celebrate the organisation's 20th anniversary, the Mirror reports.
The Belgian international, currently on season-long loan at Everton from Chelsea, has spoken about the importance of educating young people on the harms of racism and is eager to use his position to spread the message.
"Discrimination of any kind is not acceptable in football and as footballers it is important that we inform young people about how harmful discrimination can be," said Lukaku.
Arsenal's Carl Jenkinson, Norwich's Nathan Redmond and Derby's on-loan Liverpool defender Andre Wisdom have joined the 20-year-old striker in endorsing the initiative.
Kick It Out chairman, Lord Herman Ouseley, underlined the importance of young stars helping to communicate the message.
"We have had great ambassadors over our 20 years of campaigning and we believe this generation of young footballers will help us in rooting out discriminatory behaviour in the game,'"Lord Ouseley said.
The Kick It Out campaign was stablished in 1993 and works to eradicate racist abuse in football.
This comes after Uefa has ordered a partial closure of Russian team CSKA Moscow's stadium during their next Champions League tie, after racist chanting was directed after Manchester City's Yaya Toure in City's 2-1 on 23 October.
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