Manchester United's executive vice-chairman Ed Woodward says that he is "excited", following BT Sport's surprise deal for the Champions League television rights.
Woodward revealed his feelings at the same time as announcing the clubs quarterly revenues, in which the figures rose by a massive 29.1 per cent, taking the balance to £98million for the first quarter of the financial year.
The figures were significantly increased due several new sponsorship deals, and the new Premier League TV rights deals.
Woodward revealed that BT Sport's success in outbidding rivals Sky and ITV to land the rights for 2015-2018 Champions League broadcast would see the clubs income increase further.
He told ITV: ""We are excited by the continuing rise in the value of sports content, evidenced, amongst other things, by the recently-announced BT deal for the UK rights to broadcast the Champions League and Europa League matches for three seasons from 2015-16.
"This deal represents a meaningful increase over the current arrangement, which should translate into higher broadcasting revenues for the participating clubs."
The current Premier League deal has seen the Red Devils broadcasting income grow by a momentus 40.9 per cent. However, even that has been outdone by the rapid rise in the club's commercial income of 62.6 per cent with 12 new sponsorship deals, which includes a contract with Russian airline Aeroflot.
Woodward continued: ""We are pleased to have achieved another record first quarter, driven by the strength of our commercial business and increased broadcasting revenues.
"Our unique approach to the commercial business will continue to drive future growth."
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: https://gms.to/1a2u3KU
DISCLAIMER: This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms