Cristiano Ronaldo voodoo doll ad prompts Pepsi apology

Published Add your comment

Football News

Pepsi have been forced to issue an apology after an advertising campaign featuring a Cristiano Ronaldo voodoo doll attracted thousands of complaints.

The adverts, shown by Pepsi's sister company in Sweden ahead of Tuesday's 2014 World Cup play-off second leg against Portugal, showed a Ronaldo doll being tortured in different ways.

But Pepsi's attempt at humour backfired spectacularly when over 40,000 supporters joined a Facebook ground titled "Never drink Pepsi again".

Not only that, but the in-form Ronaldo went on to score a sensational hat-trick, to seal Portugal's place at next summer's tournament in Brazil at Sweden's expense.

Using their own Facebook page to apologise, Pepsi issued a statement which read: "We would never want to put the spirit of the competition in a negative light.

"We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned."

Portugal advanced to the 2014 World Cup finals thanks to a 4-2 aggregate victory.

Ronaldo and Zlatan Ibrahimovic scored every goal for their respective teams.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE:

World Cup
Cristiano Ronaldo
Real Madrid

Article Comments

Read more

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author


This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again