BT Sport have completed another coup following the announcement that the NBA will be exclusively shown across their platforms in the UK and Ireland, starting this coming Sunday.
It was only earlier this month that it was revealed the broadcaster had clinched a deal with UEFA for rights to their Champions League and Europa League coverage from 2015, with a huge outlay of £1 billion over the course of the three-year contract.
The latest addition to their ever expanding portfolio will bring top level basketball to British screens in an unprecedented way, with as many as seven games per week being shown from December 1.
This deal tips off with Eastern Conference leading Indiana Pacers taking on West Coast rivals the LA Clippers at 8.30p.m UK time on BT Sport 2, and there will be weekly primetime games on Sundays.
There will be up to 200 games shown throughout the season across BT Sport 1, BT Sport 2 and ESPN, meaning fans will have numerous chances to see the likes of LeBron James and Kobe Bryant in action.
"This is a very exciting step for the NBA and basketball fans in the UK and Ireland,” said Dan Markham, NBA vice president, media distribution and emerging markets.
"With BT Sports’ first rate presentation and formidable portfolio of premium sports content, fans can now look forward to more NBA action than ever before in the UK and Ireland, including selected free streamed games.
"Through its innovative multi-platform offering of live NBA games, highlights, magazine shows and unique behind-the-scenes programming, BT Sport is the ideal partner to serve as the official broadcaster of the NBA."