Despite sitting a point ahead of them in the Premier League table, there is a reason why Manchester City are favourites for the title and Chelsea aren't - firepower.
City may be still be struggling somewhat to secure results away from home, but every bookie in the country clearly believes that they have the striking talent that can fire them to victory.
And they have a point. Goals are important. They win games. Games get points. And points mean titles. It's a simple formula.
This season Sergio Aguero has 12 of them, Alvaro Negredo has six. Even Edin Dzeko's three is just one fewer than Chelsea's triumvirate of Fernando Torres, Samuel Eto'o and Demba Ba have managed so far.
There is a lot to be said for sharing the goals around, of course, and the Blues have managed plenty from midfield to be fair. But the stats do not lie.
In 21 Premier League seasons, only twice have the division Champions had a midfielder as their top scorer. And, obviously, it was Frank Lampard.
Both of those seasons came in Jose Mourinho's back-to-back title winning campaigns. But it was a period where Chelsea had the fiercest defence in England and could afford to not score as many. They can no longer rely on such a thing.
Furthermore, in the 18 seasons that the Premier League has existed in its current format, nine teams have won the league after one of their strikers has scored 20 or more during the campaign. Conversely, only twice has a title winning side's top scorer managed fewer than 15.
It is little wonder, then, that Mourinho has been so eager to bring in some fresh blood up front, with Monaco's Radamel Falcao once again being linked.
The Colombian seems like the man who could be most easily prised away from his club in January. Only a real act of madness would see David Moyes part with Wayne Rooney, whereas only really crazy money would lead to the departure of Luis Suarez.
Other than those three, there is not a lot out there that is readily available. Any other business done in January would be a quick fix. And such things are not always advisable.
In Eto'o they have their attempt at a quick fix from the summer, and in Ba, the quick fix option from the window before. Their other option, Torres, is the prime example of why excessive spending in January is not always a good idea.
It is stick or twist time, then, for Roman Abramovich and Mourinho. Stick with what they have and hope it will be enough to get them over the line, or go for broke, try and throw some cash around, and see if they can bring in the man who will fire them to glory.
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