Sir Alex Ferguson's book has called a lot of controversy since its release with insults aimed left and right at all kinds of people in the footballing world, prompting some to hit back at the former Manchester United boss.
One such player was Owen Hargreves, who Ferguson claimed didn't have "nearly enough determination" and "always chose the easier option" in training.
Hargreaves has responded by telling the Independent: "Anyone who knows me will know that professionalism is one of my strongest traits. I always give my best. A lot of people who have rang me this week were very surprised by what he said, myself included.
“I think he said a lot of things in there that were with emotion. He was very disappointed obviously with the way things turned out.”
Another player to get picked on by Ferguson was former England captain David Beckham. The former Manchester United boss has said that he sold the midfielder to Real Madrid because he was too obsessed with fame and that he "thought he was bigger than Alex Ferguson" which is a death sentence seeing as Fergie seems to have a rule about having to be the most important person in any situation.
Beckham responded to the jibes by taking the high road: "I wouldn't be negative about Sir Alex Ferguson because he was the man who gave me the chance to live my dream," reported the Telegraph as the former United star answered questions on Facebook.
Quite surprising that Sir Alex Ferguson thought he was bigger than David Beckham.
The player to get the most stick though was Roy Keane who received a savage beating at the hands of the Scotsman, with claims that "he thought he was Peter Pan" and "the hardest part of Roy's body is his tongue".
Keane's response was short and to the point: "People say Ferguson always does what is right for Manchester United. I don’t think he does. I think he does what is right for him," as reported in the Telegraph.
Not every page is full of digs and the most brutal of character assassinations though. In fact some have described the book as a love letter. A letter to someone very special to Ferguson: the ginger maestro Paul Scholes.
There is not a single bad word said about Scholes, and in fact he is described as "the future of Manchester United F.C" among other compliments.
So just like most other things in Fergie's career, this book seems to be a way to boast about himself and his favourites while at the same time putting everyone else down.
A tough task seeing as one fan has already got a refund on the biography by single-handedly pointing out 45 mistakes made by the Scotsman who prides himself on his attention to detail.
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