Premier League clubs up and down the country have now had the best part of two weeks to secure new signings, but 2014's opening bout of transfer silly season has so far passed with persistent speculation rather than any hint of a January spending spree.
Frustrated fans may be crying out for new faces in key positions, but should perhaps look to recent past for strong reasons why an aggressive recruitment policy would be bad for business.
Across the top flight there are examples of top players being signed for eye-watering fees, only to be shipped out soon after for a fraction of the fee they once commanded.
Here GMS looks at the 10 most expensive examples of free-spending failures, with Arsenal, Chelsea, Manchester United, Liverpool and Manchester City all caught out with ill-fated moves.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms