The footballing hipster is becoming an increasing problem in European football and they’re slowly ruining the European game.
Until recently the footballing hipster didn't really have a name, they where just seen as a form of glory supporter.
The footballing hipster will jump on the bandwagon of a team and ride it right into the ground.
The most recent example of this being Dortmund, but before we look at how they are ruining European football lets look at the state of European football as a whole.
In Europe now there are four real European Giants these days; add to that the one or two English teams that rotate for European dominance that are always there or there abouts.
And that’s the Champions League quarter finals wrapped up year after year.
But every so often certain teams have a push and their league becomes the hot topic and here’s where the footballing hipster shows their colours.
The Bundesliga and more over Borussia Dortmund has taken over the footballing hipster world recently and everyone wants to see them, so much so the Westfalenstadion sells out for almost every game, and they’re all raving about this cool new way of football.
But truthfully their way has been around for years it's just their focus has been pointed towards to it.
The footballing hipster then entices the media with them, the money and hype soon follow.
Dortmund are seen as one of the best teams in football and one of the teams to beat, they’re the first real team since Borrusia Monchengladbach in the late 70s to challenge Bayern’s dominance.
Rewind a few years Mourinho was head coach of Internazionale pushed a struggling Juventus who were on course to be Italian Champions, and win the Champions League.
Italian players where the toast of the town and every wanted their own Pirlo, Inter under Mourinho where the team to beat and the team people cued to watch them.
The bubble soon burst though, Internazionale where no longer top of Seire A, and were out of the Champions League; in fact the only team left in the competition by the quarter finals were AC Milan who took a beating at the hands of the European darlings Barcelona.
Inter dropped like a stone and all interest in the Italian league soon faded, and Juventus slowly regained their crown as the best team in Italy.
The same is happening currently in Germany after an assault on the top of the table from Dortmund. They have stagnated and now sit 4th in the Bundesliga with their hottest young talent and star striker snapped up by one of the Europe's giants.
And what of Inter? Well the shortlived giants currently sit 5th in Serie A after a difficult few years and despite the few great years have shown little of the excitement they demonstrated a few years back. The best players are now long gone and the rebuilding has begun.
But as for the footballing hipster, they don’t care that they see a team hit big they see the money pumped into the league. They don’t see the decline afterwards.
None of these fans watched Benitez struggle with inter, none of them will care about Lewendowski leaving Dortmund when they see him scoring for Bayern.
They sat and enjoyed the money coming in and the biggest players being brought into these clubs but it rarely lasts. The footballing hipsters are now slowly moving to the French leagues for PSG and Monaco are becoming hot property.
The footballing hipsters are flocking to the clubs hoping to cheer them on as they reach the heights of European glory, but as soon as the money is pulled from the teams they will almost certainly struggle and the footballing hipster will move on.
As they flock to the clubs, money floods in and once they leave the money will to, the distribution is never even through.
The bigger teams will reap the rewards where as the smaller teams are pushed further and further away.
Italy is just recovering now, although Juventus are still dominating, the rest of the league is seemingly levelling out.
The Bundesliga is just about to hit the awful stage though where the top teams will run away with the title and top league places and the smaller teams will stagnate.
It's no coincidence that Borussia Dortmund’s value has sky rocketed 52% in 2012 and a further 16% last year whilst struggling Shalke’s dropped 8% and the other German teams that at one stage appeared on the Forbes most valuable football clubs have just dropped off the list entirely.
To date Spain has avoided falling into this Hipster trap as each club has its own individual television rights deals.
Although it means Barcelona and Real Madrid get around €140 million a year it does mean if someone challenges like Atletico Madrid are currently doing they can negotiate a new deal and receive more guaranteed money.
For now though the rest of Europe suffers from the collective long-term agreements. And the footballing hipster sits happily in their new Ibrahimović PSG shirt.
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