Denver Broncos star Peyton Manning’s mysterious ‘Omaha’ cry could be made even more famous following the Super Bowl, with reports suggesting food chain Omaha Steaks are prepared to offer him an endorsement deal.
Manning’s on-pitch shout has been used 75 times in his last two games and now, only days away from a Super Bowl showdown with the Seattle Seahawks, the Broncos quarterback has refused to play down it’s new-found fame.
“Omaha has kind of taken on a life of its own," Manning said.
However the 37-year-old did admit that the cry wasn’t his brainchild. Despite being famous for his coded instructions to teammates, Manning conceded that ‘Omaha’ was one that was already being used by the Broncos before he arrived in 2012.
"It's a word that was given to me," Manning said.
And the word has been such a hit around the web that in the last game alone business in the Omaha area pledged to donate $800 to charity for every time the shout was used.
Manning has the chance to secure his second Super Bowl win this Sunday, where the eyes and ears of the world will be tuned in to watch the Broncos take on the Seahawks in New Jersey.