It's not been a good week for the college football division at Adidas. After Notre Dame left the company for a new record deal with Under Armour, Tennessee have now announced that they have also parted terms with the German company for rivals Nike.
The Vols contract with Adidas runs through till 2015 so the first season that the orange will be supplied by Nike will be the 2015/16 one.
"We were very thorough and deliberate in assessing and evaluating our options with our apparel partner decision," said Vice Chancellor and Director of Athletics, Dave Hart. "NIKE is the right partner for the University of Tennessee moving forward. We appreciate our current partner and the strong relationship we have had for many years. We will continue to work together through the end of the existing contract."
"NIKE is especially proud to resume our association with the University of Tennessee" said Kit Morris, NIKE Sports Marketing Director. "We admire their rich tradition and are enthusiastic to begin working once again with Volunteer student-athletes, coaches, and programs."
The new deal will last through till 2023 and it will see all 20 of UT's athletic programs wearing Nike uniforms, footwear and additional equipment.
Tennessee had been in partnership with Adidas since 1997 and this is another big blow to the company.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms