They say imitation is the sincerest form of flattery.
And the Memphis Grizzlies have taken this to the next level with their planned give away ahead of their team's game against the Atlanta Hawks Saturday.
While giveaways usually consist of t-shirts, foam fingers, or novelty cups, the first 5,000 Grizzlies fans to enter the FedEx Forum will instead be given a free neck tattoo sticker emblazoned with the teams moniker.
It might sound odd, but it all makes sense if you are familiar with the body art of Grizzlies forward James Johnson.
The 26-year old has 'NAYMIN 3.9.13' inked on his neck in honor of his son.
The player had it done when his child was fighting for his life having been born six weeks early - fortunately Naymin made a fully recovery.
And Grizzlies chief operating officer Jason Wexler explains the sentiment behind the giveaway:
"The tattoo he got wasn't a symbol of toughness.
"It was a transformational moment in his life, and that resonates with our fans and fits in with everything we are," he explained.
The unique promotion comes after Johnson has emerged as an integral part of the Grizzlies roster since being promoted from the D-league this season.
Since signing up in December, Johnson has helped his team to a 16-9 record and has become a fans favorite.