While Manchester United are struggling on the pitch during the 2013/14 season, their typically lucrative off-field performance does not seem to be suffering as a result - with the club announcing record second-quarter revenue of a whopping £122.9 million this week.
Such impressive commercial results appear to be an enormous positive for underfire manager David Moyes, with reports suggesting that the Red Devils could be set for an unprecedented summer spending spree to improve an ailing squad.
Now, while I certainly agree that Manchester United certainly do need to spend heavily to drastically improve a number of areas of that squad, it is of vital of importance that Moyes - who could perhaps be accused of chasing unrealistic targets when he first arrived at Old Trafford - remains level-headed and rational when selecting just who to pursue with such funds.
Today, it has been speculated that Manchester United could be ready to offer €72 million for the services of Juventus midfield duo Paul Pogba and Arturo Vidal.
Now, while I fully admire these two excellent talents and have even spoken at great length previously in this very space about just how well Vidal could fit in to Manchester United's midfield, I believe Moyes would be simply wasting his time with this and must seek to end such a pointless pursuit.
While I don't particularly doubt Manchester United's ability to attract big name in the transfer market even after a putrid season under a less reputable manager, I don't believe Pogba and Vidal would be willing to turn their back on a Juventus side who are simply dominating Serie A.
I just cannot see why Pogba, who left the Premier League champions under somewhat of a cloud after seemingly becoming disillusioned with a lack of adequate first-team opportunities under Sir Alex Ferguson, would be at all interested in a return to Old Trafford.
With the immensely-talented French international supposedly in line for a new deal with the Old Lady that could treble his existing wages and Juventus heading towards yet another Italian title, it would seem to me that he would be better served remaining where he is for the time being.
Vidal, who could admittedly be ever so slightly more attainable than Pogba, is another player who, ultimately, I just cannot imagine now being persuaded to leave the Juventus Stadium.
With Antonio Conte's men having suffered a shock Champions League exit after being pipped to qualification for the last 16 of the competition in slightly odd circumstances by Turkish champions Galatasaray, if players like Vidal were going to leave Juventus, I think that January was the most likely time for such departures to occur.
As it is, Juventus will almost certainly be competing in the group stage of Europe's elite club competition in 2014/15 - which is more than can be said for Manchester United who currently lie nine points adrift of fourth-placed Liverpool and will surely need to win all of their remaining games if they are to have even a remote chance of sneaking in.
In addition, Vidal - who has successfully forged a reputation as perhaps the best all-round midfielder in European football - recently pledged his future to his current employers until 2018 on a deal worth a reported £200,000-per-week, just weeks after signing an initial deal until 2017.
I know Manchester United will have money to spend this summer, that surely goes without saying, but are they really going to be willing to dole out wages that can beat that?
And if they don't, what incentive is there for Vidal to abandon Juventus for a Manchester United side that, in all likelihood, will be at best facing a difficult campaign in the nuisance that is the Europa League?
I have no doubt that Manchester United will look to reshape their squad to give Moyes a better chance of succeeding this summer. However, I just cannot see Pogba and Vidal being two players willing to join the revolution, so to speak.
United, therefore, would be wise to give up such a pointless chase.
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