Fans who attend Arkansas football home games may be allowed to purchase alcohol pending a new liquor license, according to a report today.
Bob Holt, reporter for the Arkansas Democrat-Gazette tweeted: "Club seat holders at Razorback Stadium will be able to buy beer & wine during 2014 season pending approval of a liquor license."
SEC rules restrict teams from selling alcohol to all fans in the stadium, but several teams have served alcohol to those in club seats or executive boxes in recent years.
According to CBS Sports, Alabama and Auburn allow fans in private boxes to bring their own alcohol into the stadium although this is obviously restricted in other areas of the stadium.
At West Virginia football games, all fans are permitted to purchase alcohol which has enabled the team to score $500,000 in 2011 according to reports.
Athletic director, Oliver Luck (father of NFL quarterback, Andrew Luck) has said that this scheme stops fans smuggling in hard liquor or binge-drinking at tail-gate events and therefore limits alcohol-related violence.
It is not yet known when a ruling on the license will be made.