When Didier Drogba became new face of Pepsi in 2009 he received in excess of £3 million as an endorsement fee.
But, rather than add it to his own purse, the former Chelsea striker channeled all those monies into the building of a hospital in the community of Attecoube in Abidjan that, when completed, could accommodate close to 200 patients and would also serve as an orphanage center.
The hospital construction is one of several charitable activities overseen by the Didier Drogba Foundation, which was formed by the 35-year old Galatasaray forward five years ago.
Drogba's idea to use his Pepsi entitlements to set up a health facility for the people that support and adore him so much back at home prompted Chelsea to donate their percentage of the deal to his foundation.
The club would have received a chunk of the £3 million as part of the image rights in the striker's contract, but were willing to waiver this fee. Club owner Roman Abramovich also made a personal donation to the cause.
Drogba is a worshipped figure in his country, even though he is yet to win any major trophy for Les Elephants, but he is building a hospital that will bring equal joy to the people of Ivory Coast.
The construction of the hospital has reached an advanced stage and sooner than later the world media would shift attention to the West African country where the former Chelsea man will be commissioning a hospital he built.
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