Nate Robinson is a small guy who is known for doing huge things in a league where just about everybody he plays against towers over him.
Now, fast food chain Taco Bell have used that to their advantage in their new advertising campaign for the 'biggest taco ever.'
The XXL Crispy Steak Taco is the company's biggest ever creation, and they have recruited the 5"9 Denver Nuggets point guard to showcase just how monumental a moment this is.
In the commercial - which you can watch above - Robinson's whole life is portrayed as one small man who has always taken on bigger challenges, making the new steak taco an easy feat.
Unfortunately us mere mortals are not Nate Robinson, and thusly the monumentally meaty mouthful may just be to big to stomach.
This isn't the first time Taco Bell have used an NBA star in one of their promo's. The brand’s advert for the XXL Nachos featured Minnesota Timberwolves player and NBA All-Star Kevin Love in the leading role.
According to QSR, Robinson says he was impressed with the size and taste of the new XXL Crispy Taco, but also shared his favorite Taco Bell meals:
"In high school, when the bus would stop off at Taco Bell after games, it was a Chalupa and Chicken Quesadillas, and now, it’s a Supreme Burrito with hot sauce and an empanada," Robinson told the magazine.
The new Taco hits stores tomorrow (Thursday 27th), are you as big as Nate to take it down?