Adidas scraps raunchy World Cup t-shirts after complaints

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Football News

Adidas has been forced to pull a range of World Cup branded limited edition t-shirts off the shelves after complaints that they were overly 'sexualised'.

The line of merchandise included t-shirts with tag-lines like "Lookin' to Score' next to the word Brazil and a depiction of the famous Sugar Loaf mountain in Rio de Janeiro.

A second t-shirt used a woman wearing a thong to form the backdrop to an "I Heart Brazil' tag.

The German sportswear company said in a statement: "Adidas always pays close attention to the opinion of its consumers and partners.

"Therefore, it is announcing that these products will not be sold anymore."

Adidas are one of a number of major corporate sponsors of the FIFA World Cup, and they will supply the match balls for the competition next summer in Brazil.

Complaints had centred on the fact that the t-shirts gave the impression of promoting Brazil's 'sex tourism' trade.

The Brazilian government insists it is engaged in discouraging anything that perceives to encourage Brazil's reputation as a 'sex tourist' destination.

That includes images that "link Brazil's image to sex appeal."

The president of Brazil's tourist broad Embratur said: "We want to make it very clear to our main commercial partners in tourism that Brazil does not tolerate this type of crime in its territory.

"This campaign goes against what Brazil defends. Our effort is to promote Brazil for its natural and cultural attributes."

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