#Controversial: Is Twitter a good thing for sports teams?

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Football News

In the same week it was announced that two MLB baseball teams are shortlisted for the Best Sports Team on Social Media award at this years Shorty Awards, St Louis Cardinals Pitcher Carlos Martinez has shown the dangers of social media use.

Martinez reported that his Twitter page had been hacked when it circulated the internet that his favorites section contained pornographic images and links.

Announced on Wednesday that they were 'embarrassed' by the news, the St Louis Cardinals have acted swiftly to sweep the debacle under the rug.

Social media is such a useful yet damaging tool to anyone, be they a random user, famous personality or a sporting organization.who don't manage it well.

Twitter is currently the height of social media and there is always a new example that leave us questioning, is social media a good thing?

Dallas Mavericks' owner Mark Cuban was once fined after he tweeted some harsh words about the performance of the referee in a Mavericks game.

It can also make people seem somewhat unprofessional, like in the summer of 2012 when footballer Eden Hazard- then of Lille used Twitter to inform people of which club he would be moving to.

A move that had fans excited and resulting in his number of twitter followers probably tripling but still from a business point of view, could be seen as quite unprofessional. 

There are some, shall we say connoisseurs, in social media scandals and Cuban is definitely one of them. 

Queens Park Rangers midfielder Joey Barton and British talk show host Piers Morgan often have links to their Twitter pages shared due to the opinions expressed.

Morgan is often the topic of conversation for his conflicting and seemingly idiotic football tweets but Barton often tweets about more serious issues and get in trouble.

In 2013, while on loan at Marseille Barton tweeted about QPR defender Bosingwa who was seen laughing shortly after QPR got were relegated.

So with so many poorly trained and honestly quite stupid sports personalities on social media, can any of these platforms actually be used to further someones career or a teams reputation with fans?

Definitely! There are many examples of sports teams interacting with their fans via social media and doing nothing but good work to increase their reputation.

One of the best examples is that of the Philadelphia 76ers and their #sixersupgrade campaign during Monday's game against the Milwaukee Bucks.

They encouraged fans attending the game to tweet a picture of their game ticket and that hash-tag and they would move the fans down to center court.

This is a great example of teams using social media effectively and it can also be used to make fans laugh by teams interacting with each other.

In early February, NFL franchise the Carolina Panthers tweeted a picture of their home turf at the Bank of America stadium covered in snow with the caption 'winter is coming...'

This prompted a response by fellow NFL team the Tampa Bay Buccaneers who replied with a picture of their stadium bathed in sunlight and making the joke that it was covered by a cloud for a brief second.

Then the NHL's Florida Panthers joined the conversation saying they hadn't seen that cloud that terrorized the Bucs then made the joke that they had the same name as Carolina but had a different winter.

I can honestly say this Twitter conversation brightened my day and its an example of just why sports team should definitely be active social media users.

When it comes to players on the other hand, i don't feel its a good idea to be an active player and be on twitter as any opinion you stress is very difficult to make everybody happy.

St. Louis Cardinals

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