Start brilliantly, play electrifying football, hopes are raised, but finish poorly - unfortunately this has become an all too familiar sight for Arsenal fans over the past few years.
It looks like, unless they win the FA Cup, that this will once again be another season of 'not quite' for a team that promised so much in the first half of this season.
The 6-0 defeat to Chelsea on Saturday lunchtime was a hugely damaging blow to Arsene Wenger's hope of ending his wait for the league title this campaign.
Such of the despondent and spineless nature of the performance, one would hardly believe that this was a team managed by such a wonderful tactician in his 1000th game in charge of the Gunners.
So one only has to ask, where has it all gone wrong?
Poor January transfer window:
With the perhaps obvious need for Wenger to add a quality striker in order to help the inconsistent Olivier Giroud, it was baffling to many that he decided to let go of this fantastic opportunity. It would no doubt have strengthened Arsenal's claim to be strong title contenders this season.
In the end however, Arsenal failed to bring in any of them and instead completed the signing of Kim Kallstrom from Spartak Moscow.
The worrying failure to bolster the most weak and key position, was a sign that Wenger missed a golden opportunity.
There is no doubt that luck with injuries has been scarcely believable this season. Hugely influential players such as Aaron Ramsey, Theo Walcott, Mesut Ozil and Jack Wilshere have suffered injuries at the wrong times.
But the constant nature in which this problem has occurred throughout many seasons and the fact that other top clubs' players hardly experienced lengthly spells on the sidelines has raised question in other areas.
How often do you see crucial players such as Daniel Sturridge, Luis Suarez, Eden Hazard and Yaya Toure out for so long? The simple answer is rarely.
There could be an issue with the medical staff, which would be inexcusable for a club of Arsenal's stature. This therefore is unlikely.
Consequently, these vital players being sidelined has cost the Gunners dearly and it is a major problem that they will have to address in the future.
It is certainly a recurring theme this season that whenever Arsenal play on Saturday at 12:45, they put in pretty awful performances. It is almost as like they are not even 'ready', both physically and mentally, for the match. This is once again is inexcusable for any club, let alone Arsenal.
The shocking starts in games such as against Liverpool, Chelsea and even Southampton, in which they could have been 4-0 down at half-time, is becoming a huge problem for the Gunners. It doesn't allow them to settle into the match.
Incidents such as Giroud's late night antics and the training ground bust-up between Per Mertesacker and young Yaya Sanogo have not helped the cause at all.
Needless events like this have perhaps put the team in a bad frame of mind before the match. That needs to change.
So what can be done to change Arsenal's fortunes?
World class purchases:
I think every Arsenal fan would agree that bringing in proven quality has to be the priority this season.
The forward and the defensive midfield positions are ones that they have looked weak on many occasions this season. Giroud is considered a good striker but has proven that he is not world-class, which is what Arsenal need.
With Robert Lewandowski joining Bayern next season, the most obvious choice is a certain Diego Costa. With over 30 goals in all competitions this season, he possesses the physique, finishing prowess and all-round ability to be a 'must have' this summer.
With money not proving a problem for Arsenal any more, there is nothing stopping Wenger from splashing the cash and buying a player who will improve Arsenal a huge amount.
Not only that, Wenger has to build up his squad depth in order to combat the injuries that seem inevitable every campaign. For all we know, this summer could be his last chance to make the required purchases.
Buying is a must.
Improving the players' physique:
In many fans' opinion, the reason for Arsenal's injury problems is because they are simply not strong enough.
The fact that stronger players such as Toure, Luis Suarez and even Giroud hardly get injured only supports this point.
Therefore, the players have to 'toughen up', so to speak. Ozil, Santi Cazorla, Wilshere and Walcott have to so whatever it taken strengthen their physique because they are picking up injuries too frequently.
The stronger you are, the chances of even small knocks happening decrease significantly. This is something that Arsene Wenger and the medical team at Arsenal have to take into account and improve.
Cut the complacency:
Too many times this season Arsenal players have just strolled into games thinking they can take their time in order to stamp their mark on a game.
This is undoubtedly due to the mental complacency that they have before the match has even started.
Wenger and the rest of his coaching staff have to drill the focus into every player and before every game. This was such a successful method for the 03/04 'invincibles', in which they treated every game with the upmost focus and they knew what they had to do to gain a positive result.
It is not a question of ability with the players. They just need to sharpen up and make sure that when they step out onto that pitch, there are entirely focused on the task in hand.
The defeat against Chelsea was undoubtedly a dark day for everyone connected with Arsenal.
They are not far away, but some changes are needed so that Arsenal can once again become the footballing powerhouse that strike fear into many clubs around the world.
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