Around this time of year people start to suggest just who should be making the all NBA team at seasons end.
And to help fans make up their mind NBA franchises across the nation like to give their own stars a little push in the right direction.
The Charlotte Bobcats have done that very thing today with a fairly unique promo for their center star Al Jefferson.
The NBA franchise have created a website to promote 'Big Al's Paint' - a new brand which, in their own words, is 'second to none'.
Jefferson was named Eastern Conference Player of the Month for March and is known to be lethal shooting in the paint.
And the Bobcats have really gone to town on the idea - with everything from customer reviews (praise) from the great and the good of the NBA, to a helpful color chart depicting the choices on offer.
Whether you want 'Pick and roll blue', 'Back-to-the-basket blue', or a dark 'pump fake blue' they are all there.
But our personal favourite are the "in-depth" painting tutorials given by the man himself in which you can learn the tricks of the trade.
During his regular day job Jefferson has been in great form in 2013-14, out-performing other big name NBA centers such as Chris Bosh, DeMarcus Cousins and Dwight Howard in many people's eyes.
But be warned.
If you choose to go with 'Big Al's Paint' "if not properly prepared, interaction with Big Al has been known to cause the following: eye and general irritation, repetitive head shaking, personal fouls, double teams, disgusted looks to the sidelines, frustration, confusion, shortness of breath, dizziness, and even losses."