Romelu Lukaku could leave Chelsea this summer, with rumours abound that he is not part of Jose Mourinho's plans and is likely to move on in the summer for a fee of £25m.
The strongest speculation so far has had so surrounded Tottenham Hotspur and the club where he is currently on loan, Everton. But should he move away from Stamford Bridge the Belgian powerhouse must ensure that he is playing Champions League football next season.
Whilst he has time on his side at 20, Lukaku has spent two years proving himself as a quality Premier League striker and now is the time for him to prove that he can hack it in Europe.
Whilst it wouldn't be a disaster for him to play in the Europa League, such a competition can be detrimental to a player, with long Thursday night trips to far flung corners of the continent an unwelcome distraction.
The Europa League has lost some of its prestige and clubs like Liverpool are proving that it is better to stay at home and concentrate on domestic success than to negotiate the many rounds of the competition just to win Europe's secondary prize.
Should Chelsea openly offer Lukaku to other clubs there is no doubting that he would have a large number of suitors.
He has managed almost exactly a goal every other game in both of his loan spells with Everton and West Brom, only seven Premier League strikers have managed better than him this season.
Things can only get better for the Belgian and so few will be put off by the rumoured £25m price tag.
Clubs like Arsenal have been linked with a move and although it seems unlikely Mourinho would sell to a club which has had such a rivalry with him in the past the fact that a Champions League regular is interested suggests that he belongs on Europe's biggest stage.
Who knows, should Everton be able to pip one of Arsenal and maybe even Chelsea to the fourth spot this year, staying at Goodison Park where he has settled and got used to Roberto Martinez's footballing style would be the right choice.
If Everton did manage to secure Champions League football then the large influx of money that comes from participating in Europe's premier competition would mean that Everton would be able to afford such superstars.
Having said this, should Chelsea let Lukaku go at all? The main area that Chelsea have been lacking in has been up front this season, no question.
Between them, Samuel Eto'o, Fernando Torres and Demba Ba have managed just fifteen goals, whilst Lukaku has scored twelve goals as well as playing considerably fewer minutes than the three of them on Merseyside.
Furthermore, Demba Ba will most likely leave in the summer and Samuel Eto'o has not got long left in his career. In Lukaku the Blues have a proven goalscorer who will stay at the top for a long time coming. Why an earth Mourinho would say that Torres has a future at Chelsea but not Lukaku suggests that there must be something going on behind the scenes which I am missing.
Whilst Chelsea could go out in the summer and spend big on a brand new superstar striker, it would be a much more impressive move to build on what they have and nurture Lukaku's talent, so that he can achieve more than any big money buy they look out for.
Keeping Lukaku should prove to be a positive decision for all parties. Chelsea have an opportunity to solve their striker problem internally whilst Lukaku would have a new platform to keep his incredible talent moving on up.
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