Eden Hazard signs new Nike deal despite Adidas offer

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Chelsea ace Eden Hazard has snubbed the chance to sign a lucrative endorsement contract with German manufacturers Adidas in order to remain with Nike.

The Belgian ace has established himself as one of Europe's most dangerous players since he joined Chelsea from Lille in 2012 for a fee in the region of £32 million.

With the World Cup on the horizon and Belgium tipped for success with Hazard leading the way, the 23-year-old is likely to have a host of lucrative offers fall at his door.

His performances appear to have not only attracted interest from Paris Saint-Germain who will reportedly try and lure him away from Chelsea in the summer, but also from Adidas who wanted to add him to their stable of elite footballers.

According to the Daily Mail, the German sportswear company tried to lure him away from Nike - however the Chelsea man opted to stay put and sign a deal with Nike to extend his association with the company that stretches back to his 16th birthday.

"We are proud Eden has extended his contract,' said Raf Peeters, sports marketing manager of Nike Northern Europe. 'We expect a lot from Eden the coming years and he will play a prominent role in our marketing machine.'

Hazard has been in stunning form this season, scoring 14 goals in 33 Premier League games to date as Chelsea battle for their first title since 2010.

He'll have a key role to play tonight too as the Blues look to book a spot in the Champions League semi-finals at the expense of Paris Saint-Germain.  Hazard got on the scoresheet in the first leg but could do little as Laurent Blanc's side claimed a 3-1 win to put them in a commanding position ahead of the second leg at Stamford Bridge this evening.

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