The Portland Trail Blazers are back in the playoffs, and their young star is the leagues newest top shoe salesman.
Damian Lillard has signed a contract extension with German shoe and apparel giant adidas that is estimated to be worth $100 million.
"I've had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand," Lillard said about his first two seasons in three stripe gear, in a press release from adidas.
"I'm excited for what the future holds for me and adidas."
The figure vaults Lillard to the upper echelon of shoe endorsers in the league, with LeBron James and Kevin Durant at the top of the list with Nike, and Derrick Rose already under an extended. contract with adidas.
The second-year guard has career averages of 19.9 points and 6.0 assists, and made the western conference all star team for the first time this season.
He's also been the centerpiece of a basketball renaissance in Portland, leading the Blazers to the playoffs for the first time since 2011.
Adidas has been the official supplier of NBA merchandise since 2006, and is in the eighth year of an 11-year deal with the league.