The world of cricket can be a mad place – and England and Lancashire star James Anderson is finding some respite by launching his very own fashion brand.
Dubbed the ‘David Beckham’ of cricket, the Burnley-born pace bowler has teamed up with Chess London to unveil the soon-to-be much-desired ‘James Anderson Collection’, set to be launched in May. Fellow cricketer Luke Wright and Manchester United defender Phil Jones have been seen donning similar collections from the label since its launch in 2010.
Anderson explained the thinking behind his latest adventure to the Manchester Evening News. “Athletic men do have good bodies. I’ve always loved fashion…and I like to look smart,” he said.
The menswear set of t-shirts, shorts, shirts and suits will cost between £50-£350. With the transition from cricketer to celebrity icon almost complete, Anderson will no doubt take his fair share of stick in the dressing room for his bold move from the crease to the catwalk.
Now in his 30s, he admits he is looking to the future, although there are no plans to give up on cricket just yet. After working with industry experts to design the collection, Anderson has also spent time modelling his new output, which fit perfectly with Chess London’s niche of athletic slim-fit men’s clothes.
Meanwhile, the 31-year-old has somehow found the time amongst his gruelling new schedule as a fashionista to impress in the County Championship. Despite taking just a single wicket against Warwickshire, in Lancashire’s first match of the season, Anderson sent out a message to departing coach and new England boss Peter Moores, taking 5-55 against Nottinghamshire and a further 2-53 in the second innings.
‘Jimmy’ has impressed in the field, too, taking the catches of Will Porterfield and Ian Bell against Warwickshire.
Aside from his duties with Lancashire, though, Anderson has more time than usual to spend away from the cricket pitch, with England not playing their first Test of the summer until they face Sri Lanka at Lord’s on June 12th.
Moores is likely to overhaul the side that were so humiliated in the Ashes and then again in the ODI series against Australia and the T20 World Cup.
Kevin Pietersen, Jonathan Trott, and Graeme Swann all need to be replaced, but Stuart Broad and Anderson can ensure at least a degree of stability in the transition from old to new. Anderson can be confident he will not be one of those chopped from the side, though whether his new creative energies will benefit his cricket remains to be seen.
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