With the fall out from the alleged racist remarks made by LA Clippers owner Donald Sterling continuing, President Obama is the latest to voice his disgust.
The President has joined a long list of people, ranging from former NBA players to the hierarchy of the National Association for the Advancement of Coloured People, who have come out in criticism of the longtime NBA owner.
Speaking while on official duty in Malaysia, the first ever African-American President of the United States described the comments as "incredibly offensive".
And he left people in no doubt as to his feelings towards to audio which was originally released by TMZ on Sunday:
"When ignorant folks want to advertise their ignorance, you don't really have to do anything, you just let them talk.
"That's what happened here," said Obama during a press conference in the South-East Asian country.
The audio, in which a voice, alleged to be that of Sterling, condemns his girlfriend for associating with black people amongst a slue of offensive statements, has led to an investigation being opened by the National Basketball Association.
The LA Clippers roster meanwhile, performed their own form of protest against their team owner during the franchise's NBA playoff game against the Golden State Warriors Sunday.
The entire team wore their warm up gear inside out so as to hide the Clippers logo, as well as donning black socks in a show of solidarity.