Few things are more important to basketball fans than the game but to rapper Drake, it seems that lint on his trousers is the number one issue.
Keep an eye on the Raptors ambassador throughout the video as Drake sits court side at game two of the Toronto-Brooklyn series. He pulls out a lint roller as the game is being played and casually begins to groom himself.
The internet misses nothing and soon after the game, social media and other websites exploded with jokes centered around the Raptors association with the cleaning supply.
In brilliant fashion the Raptors organisation has embraced the internet stir and jumped on the bandwagon by offering a special prize for attending game five of the series with the Nets, a free lint roller.
The lint roller is Drake-approved and has been specially designed for this one game.