Manchester United are set to launch an enormous £56 million bid to attempt to sign Edinson Cavani from Paris Saint-Germain.
Information about such plans for what would be British record transfer offer comes courtesy of The Daily Star, who cite other unnamed reports when further suggesting that the Red Devils are aware that Cavani's future is unlikely to be resolved before the end of the World Cup, where the 27-year-old is set to lead the line for his native Uruguay alongside Liverpool talisman Luis Suarez.
This is certainly not the first time that Manchester United have looked to pursue Cavani either, with reports in May claiming that any potential deal for the player to move to Old Trafford appeared very unlikely due to the fact that the club failed to qualify for the Champions League as a result of the dismal reign of David Moyes.
Quite whether that perspective has altered at all with the appointment of experienced Dutchman Louis van Gaal as Manchester United's new manager remains to be seen, although it is not exactly difficult to see why it may be more appealing to make the move to the 20-time English champions with a more reputable figure at the helm.
Make no mistake, a successful move for Cavani would be quite some statement from Van Gaal as well as the club's executive vice-chairman Ed Woodward, who came under severe criticism from fans following the well-documented transfer failures that characterised Moyes' first and only summer in the job.
Although Robin van Persie may not be particularly impressed with the addition of such a quality rival, Cavani is a big name in world football and has proven his ability to score goals on a frequent basis both in Serie A with Napoli and over in France with the wealthy PSG.
Despite Cavani's obvious talents, though, Manchester United fans would be right to have slight reservations over just whether he is worth such an exorbitant fee.
Although 16 strikes in 30 appearances last season is a commendable record, the likes of Atletico Madrid striker Diego Costa - who appears close to joining Chelsea - boast superior goal tallies yet do not seem to be commanding the same ridiculously high price.
It may be that such a bid is necessary to tempt a club as financially prosperous as PSG into selling a player they only signed themselves last summer, of course, but Manchester United - if indeed they do have those kind of funds to lavish solely on one player - may be better advised to first focus upon strengthening the areas of their current squad that are most in need of immediate improvement.
The respective departures of Rio Ferdinand and Nemanja Vidic have left Van Gaal with preciously little to work with in a defensive capacity and the addition of a new centre-back must surely be at the very top of both his and Woodward's transfer wishlist.
Once that is resolved, central midfield should be the next focus. While Manchester United are admittedly not short of bodies in this particular area, there is nevertheless an obvious need to improve the quality of player available.
Cavani would certainly not be a negative addition to the Manchester United first-team squad - far from it, in fact.
However, £57 million is a staggering amount of money to pay for a player in a position that is generally deemed to be one of the club's strongest.
Surely a man of Van Gaal's experience and knowledge of the workings of a certain Van Persie must be aware of that.